The secret to securing admin roles remotely
Whether you are new to the freelancing world or already established, finding new clients is often a popular question that gets asked. How do I get them? Where can I find them? I've broken down the starting points that every freelancer should take to securing admin roles remotely.
*Please note, the links provided below are for your information only and I do not earn commission from you clicking or purchasing any products on these websites.
Have a professional website
Please do not automatically think this means you need to fork out a load of money in order to have a professional website! There are lots of great website hosts out there that offer free versions of their services, however I would recommend buying your own custom domain name for your site. This doesn't cost a lot and it just means that your website will be easier for your customers to find and remember. It also looks a lot more professional to have a URL without the host's name in (e.g. www.fbvirtualassist.wordpress.com).
Having a website for your business is probably one of the most profitable things you can own. In a single page you can tell people who you are, what you offer and how you're going to help them. It's usually the first place people will look for you and having a website makes your business much more credible than not having one.
If you need help setting up a website, I've put some recommendations at the bottom of this post.
Social media is a no brainer when it comes to promoting yourself and your business but it can be a bit of a minefield if you've never used it before! Especially for business use. It can be easy to become distracted by everything on social media. Scrolling through your timeline or searching for funny memes on Pinterest isn't going to get you hired.
So what do you need to focus on? I would have a think about where your clients may 'hang out' online first before diving in to creating loads of profiles. For example, if you're into Graphic design, you're probably going to choose more visual platforms such as Pinterest and Instagram to promote your business.
This is what I did to create my presence online and get clients searching and hiring me for my services.
Facebook Page - to create your own Facebook page, you need your own Facebook profile set up first. Make sure you fill out ALL the 'About' section and extra information. You should change your profile photo to a professional photo of yourself or your business logo. Keep it the same as all your other accounts so people recognise you. Put up a few posts on your page before you share it with others, including a welcome post that you can pin to the top of your page.
Twitter - Create a Twitter account (using the same username as your other social accounts if you can). Fill out all your information on your profile, leave nothing blank! You have the option to add a link to your website, if you don't have one yet, link it back to your preffered social media account. Search a few accounts to follow that are in your industry or niche. It's good practice to retweet content or leave comments to boost your interaction. It also shows that you are actively using your account and it doesn't go quiet.
Instagram - Create an Instagram account, again with the same username as your other accounts. You can go into the settings of your account and change it to a Business account rather than a personal one and this then allows you to add more business specific information into your bio and header. You can also create 'Highlights' which act as little photo albums along the top of your page. These are created via the Instagram story feature. Some popular uses for this feature are 'About Us', 'Work With Me', 'New Products', 'News', etc.
If you get stuck or not quite sure how to go about setting these up for your business, the help forums on each platform are great for giving you step by step instructions, to get started. You can also check out my 'Social Media Setup Bundle' for more guidance.
Quick Tip! I would suggest using a tool called Namechkr to see if your brand name or desired username is available across all social media platforms. You can also use it to see if the website domain is available too. It's a really handy little tool that means people can easily search for you on all social media platforms because your username will be the same everywhere! For example, my username handle is @fbvirtualassist and you'll find that it is the same across my Twitter, Instagram and Facebook page.
Be proactive in searching for work
Having a website and various social media accounts doesn't mean that work is just going to fall into your lap. You have these tools so that you can market yourself out to people who are going to hire you for your services.
I would recommend having a blog or a portfolio of your work on your website, so that potential clients can see your skills and be amazed at what you can do! There is only one you, that can do it like you, and that's pretty special. It also means that you won't have to constantly be scratching your head on what to post out every week because you can share content from your blog or portfolio onto your social media accounts. Your fan base will grow as you network and release new, fresh, valuable content.
There are sites out there that you can sign up to where people post out jobs you can quote for, such as People Per Hour and Freelancer. It's another great opportunity to get your name out there and also get a few jobs under your belt. You can search for literally every remote job/task on these websites and some of them pay very well too.
Quick Tip! Be sure to join Facebook groups related to your business and industry. As a Virtual Assistant, I am a part of lots of different support/business groups for Virtual Assistants. I also added myself to various writer groups too so that I can learn more about this niche and improve on my writing skills. Maybe take 5 minutes now to write a list on what skills you want to improve on or learn so that you can add these to your services?
As promised, here are some links to website hosts that I have used and recommend. If you have any questions about getting your website up and running, feel free to drop me a message.
Wordpress.com / Wordpress.org - there are two slightly different URLs for Wordpress. The .com version is a commercial service run by the creators of the free Wordpress software, and they host Wordpress software for you. There is less maintenance required from you but it's better to be hosted on the .org site as it's better for professionals.
Wix.com - My website is currently hosted with Wix and I have to say, for someone who has never built or designed their own website before, it's very user friendly and simple to use. It also gives you a step by step process on your dashboard to help you get everything up and running. The only downside to Wix I have found is that you are fairly limited when it comes to SEO and also, it can be difficult to keep or transfer your website, if you ever decided to move away from Wix.
Bluehost.com - I haven't personally used this platform but from speaking to other VAs and freelancers, this company are another firm favourite when it comes to website hosting. They also have a Wordpress installation feature which makes running your website even simpler. Definitely worth having a look if you are interested in creating a Wordpress site.
So there you have it, three simple steps forward you can take to becoming a paid freelancer. I hope you found this blog post useful, I'd love to hear how you get on! Either leave a comment on this post below or drop me a message via email or social media. Look forward to hearing from you!