Tips for Small Businesses Networking in the Covid-19 Era
COVID-19 has truly impacted small businesses across the nation. Virtualization has caused many small businesses to rethink their branding and marketing strategies to attract an online market. Therefore, businesses should consider using online platforms such as Facebook, Twitter, and YouTube as part of online networking.
Building an online presence requires dedication, effort, and strategy. When crafting your strategy, it is important to consider your brand and the target audience that you wish to attract. Your brand should be consistent in its message and personalized to your market audience. Engagement is key!
One way to maintain engagement is to join your local Chamber of Commerce. Typically, these organizations seek to promote local business interest and advance the interests of business owners.
Support from your local Chamber of Commerce adds authenticity and creditability to your business. Many chapters offer a web directory, which you can use to establish backlinks to your organization’s website.
Additionally, many chapters publish frequent newsletters. You should use the opportunity to write newsletter articles that will increase your inbound marketing efforts by linking content back to your organization’s website.
You can also do the same thing in creating press releases that are published on the Chamber of Commerce’s website. Most chapters offer the opportunity to host seminars and lectures, which are now easily accessed on Zoom. You can use these seminars to showcase your business knowledge and demonstrate the benefit your product or service may offer.
If you are looking to maximize your inbound marketing without costly expense, then consider partnering with organizations that may already exist in your community. Networking within your local community is a great way to build relationships and generate buzz for your business.